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When the Lakers acted for Luka Doncic more than a week ago, they did more than a star player to buy. The organization added a player that it expects to be the face of the Lakers for the coming years.
And that type of player, well, he doesn’t come alone.
When the Lakers signed LeBron James in 2018, agent Rich Paul, business manager Maverick Carter, trainer Mike Mancias and trusted confidant Randy Mims had important roles in and around the organization. And now that the Lakers Doncic is, a new support team is part of the story.
“We are going to collaborate with him and I also have to mention his great team that is now part of our family led by Lara Beth [Seager] And Bill Duffy and the rest of the people here today, “said Rob Pelinka in the introductory news conference of Doncic. “When we make decisions about Superstar players, we work together and work with them and that will be our process.”
So who are the key figures in the Doncic team? Here is a quick look:
Lara Beth Seaver, Chief Brand Officer and Business Manager
Seager has been working with Doncic since 2020 and has his biggest approval agreements with Jordan Brand, Gatorade and Panini. She is the CEO of the Luka Doncic Foundation and 77x, his creative company. If it is important for Doncic, Seaver is involved.
Before he worked with Doncic, Seager worked with Mavericks -legend Dirk Nowitzki to produce some of the greatest moments in his career, such as his last home game, his sweater pension and the planning and unveiling of his statue.
Bill Duffy and Quique Villalobos, Agents
An old NBA agent, the Naismith Memorial Basketball Hall of Fame, included Duffy on his mood for the 2025 class as a contribution to the game.
After the lead role in Santa Clara and selected in the NBA design of 1982 by Denver, Duffy went to representation and has a customer list that Hall of Famers Steve Nash and Yao Ming recorded. He currently represents Anthony Edwards, Jalen Williams, Chet Holmgren and Scottie Barnes. His agency, BDA Sports Management, was taken over by WME in 2023 (William Morris Endeavor).
Duffy met Doncic for the first time when he played in Real Madrid at the age of 15.
Villalobos, based in Madrid, works together with Duffy as an international agent. He also played professionally for Real Madrid and the Spanish national basketball team.
Javier Barrio and Anze Macek, Medical Team
Doncic’s Medical Team – Barrio, a physiotherapist and podolist, and MacEK, a strength and conditioning coach – accompanied him in 2023 just when the Mavericks reorganized their medical staff then the removal of trainer Casey Smith, who described Hall of Fame journalist Marc Stein as “Doncic’s closes allies” in the organization. Barrio worked with Doncic at Real Madrid and Macek worked with him in the Slovenian national basketball team.
Sasa Doncic, father
Sasa Doncic, a former Pro basketball player and coach, made something new in the aftermath of the trade when he criticized Dallas for how they handed the deal.
“I understand that there will come a moment when you do not agree with a certain philosophy – you don’t like this or that player, all right, get it,” he said in an interview translated by Arena Sport. “But I think exactly this confidentiality, or should I say from some people, maybe even hypocrisy, this hurts me personally. Because I think Luka absolutely does not deserve this.”
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This story originally appeared in Los Angeles Times.
